Chiara H眉bscher
Short Profile
Since October 2019, Chiara H眉bscher has been working on her doctorate on the topic of "Marketing Education for Sustainable Development" and is being supervised by Prof. Dr Susanne Hensel-B枚rner (HSBA) and Prof. Dr J枚rg Henseler (University of Twente). Her research focuses on the interrelationship between marketing and sustainability. In this context, she addresses the question of how future marketing managers can be trained as change agents for sustainable development.
After obtaining a Bachelor's degree from EBC Hochschule Hamburg, Ms H眉bscher completed the part-time Master of Science in Global Management & Governance with a focus on Marketing at HSBA. From 2015 to 2021, she worked as Senior Manager Student Recruitment & Company Relations at HSBA, where she was responsible for the Master's programme Digital Transformation & Sustainability, among other things. At the beginning of 2022, Ms H眉bscher moved to a savings bank where she now works as an executive assistant and sustainability manager.
Publications
Journal articles (refereed)
H眉bscher, Chiara, Susanne Hensel-B枚rner, and J枚rg Henseler. 2021. "Social marketing and higher education: partnering to achieve sustainable development goals." Journal of Social Marketing聽 12 (1): 76-104. https://doi.org/10.1108/JSOCM-10-2020-0214.
Conference presentations
H眉bscher, Chiara, Susanne Hensel-B枚rner, J枚rg Henseler. 2024. "Duel or duet 鈥� How to turn marketing and sustainability into a harmonic pas de deux.." Presentation held at the HSBA Annual Conference, Hamburg, November 2024.
H眉bscher, Chiara, Susanne Hensel-B枚rner, J枚rg Henseler. 2024. "Duell oder Duett 鈥� Wie gelingt der erfolgreiche Pas de Deux aus Marketing und Nachhaltigkeit.." Presentation held at the Marketing Impulse XXL, online, November 2024.
H眉bscher, Chiara, Susanne Hensel-B枚rner, J枚rg Henseler. 2024. "Why marketing managers act sustainably - and why not: Towards a sustainability acceptance model.." Presentation held at the 53rd Annual Conference of the European Marketing Academy, May 2024, Bucharest, Romania..
脰sterle, Benjamin, Chiara H眉bscher, Susanne Hensel-B枚rner, and J枚rg Henseler. 2023. "A Research Agenda on the UN Sustainable Development Goals in B2B Branding: An Abstract." Presentation held at the Academy of Marketing Science Annual Conference, New Orleans, USA, 17-19 May 2023.