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Ricarda Bohn joined the Department for Marketing and Sales as doctorate candidate in July 2020. After she obtained her Bachelor of Arts Degree in Applied Media Science at the Technical University of Ilmenau, she completed a Master of Arts in Communication Management at the University of Hohenheim.

In cooperation with the University of Southern Denmark Ricarda Bohn is investigating the impact and effects of social media participation in a civil crisis. Her supervisors are Prof. Dr. Dennis Ahrholdt, HSBA, and Prof. Dr. Oliver Schnittka, University of Southern Denmark. In addition to her doctoral studies at HSBA, Ricarda Bohn is Senior Corporate Communications Manager at EnBW Energie Baden-Württemberg AG.