Please note: This degree programme is currently not open for enrolment. Are you interested in a dual study programme with a focus on media? Then we recommend our Bachelor's degree programme in Business Administration (BSc), which allows you to specialise in media management and communication from the second year onwards.
The dual programme Media Management & Communication offers practically oriented Business Administration studies with special orientation towards the media industry, combined with simultaneous in-company training. It provides not only the fundamentals of business administration, but also selected contents from the specific viewpoint of the media industry, focusing where appropriate on the individual media and specific corporate strategies in the various media sectors. The cooperation partners are mostly media companies and advertising agencies.
The dual programme integrates phases of theory at the university (on average 32 weeks a year) and practical phases of training in their training company (on average 20 weeks a year).
Students acquire practical business administration know-how, specialising in the media industries with sector-specific modules. Particular attention is given to method skills. The foundations of business administration knowledge are laid in the first year, together with introductory modules on the media industries, method modules, languages and law. As the programme progresses, there is a continuous increase in the proportion of media specific modules. The third year offers options for specialisation.
Students of HSBA can choose one profile from the following six profiles (2nd - 5th semester, a total of 5 ECTS):
Students of HSBA can choose one profile from the following six profiles (2nd - 5th semester, a total of 5 ECTS):
Students of HSBA can choose one profile from the following six profiles (2nd - 5th semester, a total of 5 ECTS):
Students of HSBA can choose one profile from the following six profiles (2nd - 5th semester, a total of 5 ECTS):
Senior Manager Student Recruitment & Company Relations
+49 40 822160-933Jennifer WieckhorstAt BAT I support the department Corporate Affairs for example with organising company events or writing press releases. This teaches me how to represent the values and principles of the company to employees an the public.
Julia-Mara RückertI started to work in the internal audit department and during the audits learned more about the many different national and international subsidiaries and areas of the Otto Group. I find the way that HSBA and Otto support the further development of their students outstanding.
Schirin FuschiniAfter my dual study course in Media Management I continued to work as an Account Manager for the advertising agency deepblue networks and ensure that our clients are always well advised.
