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Prof. Dr. Dennis C. Ahrholdt

Professor an der HSBA f眉r allgemeine Betriebswirtschaftslehre mit dem Schwerpunkt Digitales Marketing & E-Business

Kurzprofil

Dennis C. Ahrholdt ist Professor f眉r allgemeine Betriebswirtschaftslehre mit dem Schwerpunkt Digitales Marketing & E-Business. Er ist Mitglied des wissenschaftlichen Beirats und Ombudsperson f眉r gute wissenschaftliche Praxis an der HSBA.

Professor Ahrholdt studierte Betriebswirtschaftslehre an der Universit盲t Hamburg und der University of Technology Lappeenranta (Finnland). Nach T盲tigkeiten in der Praxis und Gr眉ndung eines Onlinehandels promovierte Professor Ahrholdt mit 鈥榮umma cum laude鈥� am Institut f眉r Operations Research der Universit盲t Hamburg. Seine Dissertation zum Thema 鈥楨rfolgsfaktoren einer E-Commerce-Website鈥� wurde mehrfach pr盲miert, u.a. mit dem Preis f眉r die beste Dissertation des Fachbereichs Betriebswirtschaftslehre der Universit盲t Hamburg und dem B脺ROPA-PREIS 2011 des Stifterverbandes f眉r die Deutsche Wissenschaft zur F枚rderung der Handelsforschung. Professor Ahrholdt ist Visiting Fellow und Dissertation Supervisor an der University of Newcastle, Australia, der Edinburg Napier University und der University of Southern Denmark sowie Gutachter f眉r verschiedene renommierte Journals (z. B. European Journal of Operational Research, Business & Information Systems Engineering oder European Management Journal).

Seine empirische Forschung, die sich mit den Themen E-Business, Service Management und Konsumentenverhalten besch盲ftigt, wird in f眉hrenden internationalen Journalen ver枚ffentlicht (s.u.). Zudem ist Professor Ahrholdt Co-Autor des erfolgreichen Springer-Lehrbuchs Online-Marketing-Intelligence (眉ber 300.000 Downloads).

Erg盲nzend h盲lt er (Praxis-)Vortr盲ge und ber盲t Unternehmen zu obigen und nachstehend genannten Themenfeldern.

Lehrveranstaltungen

  • Online Marketing Intelligence
  • Digitales Marketing & E-Business
  • Marketing
  • Statistik
  • Wissenschaftliches Arbeiten / Academic Writing

Forschungsschwerpunkte

  • Online Marketing & E-Business
  • Service Management
  • Online- & Service Consumer Behaviour
  • Data Science & Analytics

Doktorand_innen

Knuth HSBA Doktorand

Prof. Dr. Tobias Knuth
Ehemaliger Doktorand

Profil

Publikationen

Zeitschriftenartikel (referiert)

Knuth, Tobias, and Dennis C. Ahrholdt. 2022. "Consumer Fraud in Online Shopping: Detecting Risk Indicators through Data Mining." International Journal of Electronic Commerce聽 26(3): 388-411.

Faerber, Susanne, Dennis C. Ahrholdt, Oliver Schnittka and Zeinab Rezvani. 2021. "Visitor characteristics matter: how the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated." Journal of Business Economics聽 91(3): 333-351.

Faerber, Susanne, Dennis C. Ahrholdt, Oliver Schnittka, and Zeinab Rezvani. 2021. "Multimedia-Guides and Word-of-Mouth in Nostalgic Visitor Attractions: The Case for a German Wax Museum.." Leisure Studies聽 40(5): 682-697.

Faerber, Susanne, Dennis Ahrholdt, Julian Hofmann, and Oliver Schnittka. 2021. "When are visitors actually satisfied at visitor attractions? What we know from more than 30 years of research Tourism Management." Tourism Management聽 84: 104284.

Ahrholdt, Dennis, Siegfried Gudergan and Christian Ringle. 2019. "Enhancing Loyalty: When Improving Consumer Satisfaction and Delight Matters." Journal of Business Research聽 94(1): 18-27.

Ahrholdt, Dennis, Siegfried Gudergan and Christian Ringle. 2017. "Enhancing Service Loyalty: The Role of Delight, Satisfaction, and Service Quality." Journal of Travel Research聽 56(4): 436-450.

zur Publikation

Carlson, Jamie, Aron O'Cass, and Dennis Ahrholdt. 2015. "Assessing Customers鈥� Perceived Value of the Online Channel of Multichannel Retailers: A two Country Examination." Journal of Retailing and Consumer Services聽 27(6): 90-102.

Ahrholdt, Dennis. 2011. "Empirical Identification of Success-Enhancing Web Site Signals in E-Tailing: An Analysis Based on Known E-Tailers and the Theory of Reasoned Action." Journal of Marketing Theory and Practice,聽 19(4): 441-458.

zur Publikation

Ahrholdt, Dennis. 2009. "Quantitative Erfolgsfaktorenforschung im Online-Einzelhandel - Eine Zusammenfassung empirischer Ergebnisse." Research Papers on Operations & Supply Chain Management, Universit盲t Hamburg聽 : .

zur Publikation

Monografien und Herausgeberschaften

Ahrholdt, Dennis, Goetz Greve, and Gregor Hopf. 2023. Online-Marketing-Intelligence. Erfolgsfaktoren, Kennzahlen und Steuerungskonzepte f眉r praxisnahes Digital-Marketing. 2. Auflage. Wiesbaden: Springer Gabler.

Ahrholdt, Dennis, Goetz Greve and Gregor Hopf. 2019. Online-Marketing-Intelligence. Kennzahlen, Erfolgsfaktoren und Steuerungskonzepte im Online-Marketing. Wiesbaden: Gabler Verlag. DOI: 10.1007/978-3-658-26562-5.

Ahrholdt, Dennis. 2010. Erfolgsfaktoren einer E-Commerce-Website - Empirische Identifikation vertrauensf枚rdernder Signale im Internet-Einzelhandel. Wiesbaden: Gabler Verlag.

Beitr盲ge in Sammelwerken

Ahrholdt, Dennis, Siegfried Gudergan, and Christian Ringle. 2015. "What Drives Customer Loyalty? Nonlinear Effects of Customer Delight and Satisfaction on Loyalty and the Moderating Role of Service Experience." In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, ed. by Campbell, Colin and Junzhao Jonathon Ma, 742-750. Melbourne.

Carlson, Jamie, Dennis Ahrholdt, and Aron O鈥楥ass. 2013. "Modelling a Formative Measure of Perceived Value of the Online Channel in Multi-Channel Service Systems: A Multi-Sector, Cross-Cultural Perspective." In Proceedings of the Academy of Marketing Conference, 2013, ed. by Academy of Marketing, no pagination. Cardiff.

Carlson, Jamie, Dennis Ahrholdt, Ramaswami Sridharan, and Togar Simatupang. 2013. "New Insights into Consumer Loyalty of Website-Services: The Quadratic Effect of Flow." In E-Marketing in Developed and Developing Countries: Emerging Practices, ed. by El-Gohary, Hatem, and Riyad Eid, 246-257. Hershey, PA.

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Knuth, Tobias and Dennis Ahrholdt. 2017. "How To Detect Fraud - Evaluation of B2C E-Commerce Transaction Data." Proceedings of the EMAC European Marketing Association Conference, University of Groningen, Netherlands, 23/26.05.2017.

Carlson, Jamie, Aron O'Cass, and Dennis Ahrholdt. 2015. "A Hierarchical Model of Perceived Value of the Online Channel in Multi-Channel Retailing: Concept, Measurement and Impact on Performance Outcomes." Proceedings of the AM2015 - The Magic in Marketing, Limerick.

Ahrholdt, Dennis, Jamie Carlson, and Aron O'Cass. 2013. "Perceived Online Channel Value in Multi-Channel Services: Exploring its Multidimensionality & Nonlinear Effects on Intentions." Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland.

Carlson, Jamie, Dennis Ahrholdt, Ramaswami Sridharan, and Togar Simatupang. 2012. "New Insights into Consumer Loyalty of Website-Services: The Quadratic Effect of Flow." Proceedings of the Academy of Marketing Conference, 2012, Southhampton.

Pr盲sentationen auf Konferenzen

Faerber, Susanne, Oliver Schnittka and Dennis Ahrholdt. 2019. "Visitor characteristics matter: How the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated." Presentation held at the 48. European Marketing Academy Conference, 28-31 May 2019, Hamburg.

Faerber, Lea Susanne, Julian Hofmann, Oliver Schnittka and Dennis C. Ahrholdt. 2019. "What influences the success of visitor attractions? A meta-analytic review of visitor satisfaction drivers." Presentation held at the 48. European Marketing Academy Conference, 28-31 May 2019, Hamburg.

Knuth, Tobias and Ahrholdt, Dennis. 2017. "E-Commerce Mailorder Fraud: Feature Analysis of B2C Transaction Data." Presentation held at the 39th ISMS Marketing Science Conference, Los Angeles, 2017.

Knuth, Tobias and Ahrholdt, Dennis. 2017. "How To Detect Fraud - Evaluation of B2C E-Commerce Transaction Data." Presentation held at the at the EMAC Conference, University of Groningen, Netherlands, 23 -26 May 2017.

Faerber, S., Ahrholdt, D, Schnittka, O. 2017. "They are out of control: Analysing external drivers of visitor satisfaction at visitor attractions." Presentation held at the 26th Nordic Symposium of Tourism and Hospitality Research, Falun, Sweden, 05.10.2017.

Faerber, S., Ahrholdt, D, Schnittka, O. 2017. "Success Drivers of Visitor Attractions: A Literature Review." Presentation held at the 26th Nordic Symposium of Tourism and Hospitality Research, Falun, Sweden, 05.10.2017.

Carlson, Jamie, Aron O'Cass, and Dennis Ahrholdt. 2015. "A Hierarchical Model of Perceived Value of the Online Channel in Multi-Channel Retailing: Concept, Measurement and Impact on Performance Outcomes." Presentation held at the AM2015 - The Magic in Marketing, 7.-9. Juli.

Ahrholdt, Dennis, Siegfried Gudergan, and Christian Ringle. 2013. "What Drives Customer Loyalty? Nonlinear Effects of Customer Delight and Satisfaction on Loyalty and the Moderating Role of Service Experience." Presentation held at the Academy of Marketing Science World Marketing Congress, Melbourne, 2013.

Carlson, Jamie, Dennis Ahrholdt, and Aron O'Cass. 2013. "Modelling a Formative Measure of Perceived Value of the Online Channel in Multi-Channel Service Systems: A Multi-Sector, Cross-Cultural Perspective." Presentation held at the Academy of Marketing Science World Marketing Congress.

Ahrholdt, Dennis, Jamie Carlson, and Aron O'Cass. 2013. "Perceived Online Channel Value in Multi-Channel Services: Exploring its Multidimensionality & Nonlinear Effects on Intentions." Presentation held at the Australian and New Zealand Marketing Academy Conference (ANZMAC).

Carlson, Jamie, and Dennis Ahrholdt. 2012. "New Insights into Consumer Loyalty of Website-Services: The Quadratic Effect of Flow." Presentation held at the Academy of Marketing Conference, 2012.

Heitmann, Henrik, and Dennis Ahrholdt. 2012. "Dynamic Pricing in 枚ffentlichen Fahrradverleihsystemen." Presentation held at the GOR 2012 - Energy, Markets and Mobility.

Ahrholdt, Dennis, Siegfried Gudergan, and Christian Ringle. 2012. "Enhancing Service Loyalty: New Insights on Nonlinear Effects of Customer Delight and Satisfaction." Presentation held at the Informs Annual Meeting, 2012.

Ahrholdt, Dennis, Claudia H枚ck, and Christian Ringle. 2011. "The Consumption of Live Sporting Events: Satisfaction of Very Important Fans." Presentation held at the .

Ahrholdt, Dennis. 2009. "Trust Enhancing 鈥濱T-Signals' in e-Tailing 鈥� An Empirical Study Based on a Structural Model." Presentation held at the INFORMS Annual Meeting, San Diego, CA, 2009.

Ahrholdt, Dennis. 2007. "Erfolgsfaktoren im B2C-Einzelhandel." Presentation held at the GOR 2007 - OR in the Service Industry, Saarbr眉cken, 2007.

Working papers

Faerber, Susanne, Julian Hofmann, Dennis C. Ahrholdt, Oliver Schnittka. 2019. "When are visitors actually satisfied? A meta-analytic review of visitor satisfaction drivers at visitor attractions." Working paper, .

Faerber, Susanne, Dennis C. Ahrholdt, Oliver Schnittka. 2019. "Visitor characteristics matter: How the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated." Working paper, .

Faerber, Susanne, Dennis C. Ahrholdt, Oliver Schnittka. 2019. "Multimedia guides in visitor attractions: A suitable tool to enhance nostalgias impact on visitor loyalty." Working paper, .

Ahrholdt, Dennis. 2017. "Trust-Enhancing Website Signals in E-tailing and their Efficiency in Converting Website Visitors into New Buyers - A Comprehensive Empirical Examination." Working paper, HSBA.

Andere Aktivit盲ten

Ahrholdt, Dennis. 2017. "World-Caf茅-Moderation zum Thema 鈥濬achwissen鈥� at Marketing Innovation Day 2017 - Deutscher Marketing Verband e.V. , Hamburg, 12.07.2017." .

Ahrholdt, Dennis. 2017. "Round-Table-Diskussion zum Thema 鈥濬achwissen鈥� at Marketing Innovation Day - Deutscher Marketing Verband e.V., Hamburg, 12.07.2017." .

Ahrholdt, Dennis. 2017. "Diskussion zum Thema 鈥濨ig Data鈥� at TV Show Hamburg 1 Fernsehen, 15.02.2017." .